Swipe File

Stuff I am collecting

Don’t Forget T.A.P. when marketing

T.A.P. I attended a conference in San Diego this week called Traffic and Conversion.  I'm actually stuck here due to the massive bomb cyclone storm that is supposed to hit Philadelphia tomorrow.     Well, one of the takeaways from the T&C conference was that we need...

Drive all Content to a similar place

Some marketeers send too many confusing signals to their prospects.  Too many calls to action and traffic being directed all over the place.  It is important that we don't cause confusion by offering too many choices or in some cases by even offering a choice. For...

F.O.R.M Method and Building Rapport

The FORM method of building rapport.  Try to make at least five connection points to build rapport witth a stranger.   Using the FORM method is a good way to ask open ended questions. F - Family -  Where did you grow up? O - Occupation - Did you move there for work...

1%’ers

1%’ers

HeardNoah Noah Kagan, of Mint and AppSumo fame on Michael O'Neil's podcast the Soloprenuer hour. Noah was speaking about the concept of just going and extra 1%. He mentioned a contest where he gave away an all expense paid trip for the best iTunes review of his...