Telling Stories

Are you ready for this, I was at a holiday party last night for the Sweetwater Yacht Club. Believe it or not, I was elected the Commodore for the club last year! Crazy but true. Miss one meeting and next thing you know, you’re the boss. So last night I was also...
HubSpot’s Marketing Persona Creator

HubSpot’s Marketing Persona Creator

Creating a Marketing Persona For me, a techie, creating a marketing persona or really digging deep into the abstract is a hard thing to do.   We recently started working with HubSpot and this is really bringing my shortcomings to the forefront.  I am NOT a marketing...
Finding new Cheese

Finding new Cheese

Being an MSP I am surrounded by products and solutions that cater to our industry.  All the products that make up our service offering, anti-virus, anti-malware, email protection etc. along with all the products we use to manage the business like our PSA, RMM,...
Keeping Home Based Employees in the Loop

Keeping Home Based Employees in the Loop

Digital Company Bulletin Board So it’s not pretty but it does serve a purpose.  This lowly bulletin board, which I think was one of the artifacts from the late Fedders corporation, hangs near the back door at 46 High Street.   Its purpose is to remind our team of...